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Wednesday 29 April 2009

What's are the best habits to have to help build and maintain a personal brand?

Alison's Contribution:

What an interesting question. Here's a compilation of ideas off the top of my head. Guy Kawasaki is someone you might want to look at - he's done a fantastic job of personal branding! 

1. Use your NAME as your company name, web site name, etc etc... Effectively the company is you, so it makes sense to make its name, values, expertise what people associate with you. 

2. Promote yourself - use a blog on your web-site (rather than a 3rd party hosted site) to move traffic to you. Use response based emails to drive traffic, initiate commenting on articles, etc. 

3. Find your niche and stick with it - what ever it is that gets you that buzz, make sure you promote it everywhere you can. Everyone will have their own internal buzz and if you can figure out a way to enable everyone else to "get you" quickly, you'll know it by their responses. 

4. Persistent development/promotion of your messages. I heard someone say recently that they had not had an original idea in years. Even so, they have access to audiences who have either not heard their ideas yet or haven't heard them in so long that they relish the thought of reliving the experience. 

I think the habits are about your attitude, consistency, persistence and hopefully some catchy ways of expressing yourself. Though I haven't done a fantastic job tonight, NLP techniques combined with Myers Briggs personally message targeting will help ensure you keep as much as your audience as possible. 

Happy to learn a lot along the way, so if anyone has some radically different ideas, please feel free to contact me. 

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