I agree that Content is King - well I would, wouldn't I.
However, it's how your phrase that content which is the difference which makes ALL the difference.
Here's a formula I used for writing web site content on contract. Once you decide which are your specific tags, use them in the following.
1. URL
2. Title
3. Content field
4. Put text at top of page and then use keywords
- three times in the first paragraph
- one or two times in the rest of the paragraphs on the page
NB: pages should hold no more than 800-1000 words.
You may need to refine the formulae if you aren't getting the rankings you seek.
How to choose Keywords (which is the important bit to write right).. Start from your customers,
1) What are the search terms they would use for their first or second attempts to find you? What else might they be looking for when they need your service/products?
2) If they were not specifically seeking you, what else might they be seeking? It's worth considering piquing their interest by appearing mid page (I'm assuming 100 entries / page).
Hope this helps your thinking.
All the best,
Alison
posted 2 days ago
No comments:
Post a Comment