From my limited experience, when clients are looking to purchase consulting services, they are really looking for Value for Money equations and are likely "to buy" a Prius or even a Rolls Royce over the old banger/jalopy options.
Value for Money equations are about perceptions rather than simple facts. Whilst everyone may claim to be looking for the "biggest bang for my buck" - the reality is that some people want a small "pop" and others want an explosion which brings the building down in one "hit".
Still a student in managing perceptions - but if you look at the big players versus the niche providers and sole practitioners, it's not hard to spot the USPs each target - all of course claiming to provide the best Value for Money based on the Risk profile of their clients.
Hope this helps,
Alison
posted 12 hours ago
No comments:
Post a Comment