What design do you think is better for a jewelry e-commerce website?

Alison's Contribution:

Done. You might also want to look into Visual DNA by Imagini.

I believe it will be one of the deciding factors which will impact the bottom line of sites which rely on images to sell their product.

All the best,

Alison
Links:
http://en.wikipedia.org/wiki/Imagini
Alison K Murray also suggests this expert on this topic:
Charles Wiles
posted 8 days ago