First, please put your web link in your profile - http://www.protectedtomorrows.com/ for those who have not yet found the site... truly inspirational - just goes to show that one person can contribute to make a huge difference!
Building on Bruce's answer, I would also have your assistant pursue the non-linked in world... internationally - including but not limited to areas she thinks would provide the best value:
- press campaign - on and off line (including local paper coverage)
- NLP / Mozart for Children / de Bono thinking skills groups (I'm a big fan of the Music/NLP/Learning triad but that's another story)
- child minders/toddler groups/social services/school out reach programmes
- specialist organisations including both "wellness markets" and groups dealing with specific issues - nutritional/physical/mental
- hit up the professional services including banks, accountants and law firms for donated time - here it is called Business in the Community... some banks match funds for employee donations - you'll need to make as easy as possible for someone to particpate (no doubt someone on linkedin can advise how to do this).
- target the silver surfers - who might have some spare time on their hands as they enjoy semi/full retirement... and value the expertise they can offer. You might also want to have your assistant investigate which business leaders might be willing to champion your programmes.
Some very specific recommendations: (Putting on a pragmatic action hat:)
1. Include your web site link and tag line in EVERYTHING that all your advocates to- so that like "coke" it becomes the definition that people think of First.
2. Make it easy for people to identify and sign up to participate. I've had a quick skim through some of the web site and it strikes me that your Press page sets the stage - eg values, goals, etc. Next let people know what you seek and how they can participate. Last but by no means least, include a quick sign up form right on the front page... just in case they only have 2 minutes to spare at the time... your assistant can follow up with an induction pack and personal approach (auto responders are great at uniformity, but don't elicit the same sense of being valued).
This should produce so much work (and hopefully donations) to keep your great administrator occupied at her desk that you might need to hire an administrator's assistant. Her next task will be to help make the community as self sufficient as possible whilst increasing their participation and identification/sense of belonging. I'd be grateful for any tips for a project I'm setting up.
NB: all personnel references are only taken from Jeff's indication and no way reflect any bias as to gender, nationality or disability status...
Wednesday, 29 April 2009
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment