Maybe I'm being a bit simplistic. My view of web sites is that they are either there to generate leads or to sell products OR BOTH. To create VALUE for your Visitors, you need to ask them what they need.
1. What Products do they need? What information do they need to decide to buy from you?
2. What Services do they need? What information do they need to buy these services through you?
3. How can you make your site "Sticky" - ie a place people will come back to time and time again. For LinkedIn, Answers is the Sticky bit for most people (besides recruiters). For Facebook, the sticky bit is events, marketplace, a number of applications, ability to interact with friends and strangers alike.
I hope this helps and as someone else has pointed out, trust that you meant SERVICE not CERVIX though I understand that adult services are fairly profitable too.
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